Two avenues of inviting beds allow customers to experience depth of the assortment
May 2, 2017, Allison Zisko
By HENRIQUE MANO - 28 August 2017
Editor at Jornal Luso- Americano - New York - www.lusoamericano.com
PORTUGUESE BED LINEN BRAND AMALIA HOME COLLECTION BETS ON THE NORTH AMERICAN MARKET / Amalia Home Collection creates exclusive line for Bloomingdale's warehouses in New York
The Portuguese Bed linen brand Amalia Home Collection from Guimarães is betting on the North American market and entered 3 months ago in one of the most well-known consumer-oriented stores in New York with high purchasing power - Bloomingdale's in Manhattan.
"Our goal is to win for quality, not quantity," said Sara Lima, head of the US brand, in statements made to LUSO-AMERICANO newspaper. Sara Lima represents the 4th generation of a family textile company, which goes back to the year 1922 - when it was founded by his great-grandfather.
"The continuous experience has made us a company able to produce exclusive products of high quality and desired by the most demanding markets in the world."
Sara Lima recalls that "Made in Portugal 'bedding worldwide is a symbol of the highest quality in terms of product and reliability.
"The Amalia Home Collection brand came two years ago" and today many European and Asian countries - where we have significant sales volume - are in the pipeline, "adds Lima.
In the United States, in addition to Bloomingdale's, for which it has created an exclusive line, the brand is "in high-end small and medium sized stores in the bedding area".
Amalia Home Collection encompasses all types of bed linen in cotton, linen, prints , embroidered and related, "everything inspired by Portugal and themes such as the sea, the landscapes, the tiles" - details Sara Lima.
Thinking about the American consumer, Amalia Home Collection created a month ago its online store (https://shopus.amaliahomecollection.com), that allows the delivery of product in national territory.
The company is currently in the hands of Sara's parents, António Coelho Lima and Maria José Coelho Lima. On the challenge of deployment in the highly competitive US market, Sara Lima says: "The secret is never giving up and being very persistent, instead."
Cecile Corral - Home Textiles Today, August 10, 2017
Expands U.S. brand into retail online
New York – Prompted by customer requests via social media, Amalia Home Collection is going direct to consumer.
The Portuguese luxury linens brand, which launched its U.S. operations two years ago under the leadership of the division’s managing director Sara Lima, set up shop online last week at ShopUs.AmaliaHome.com.
The move into retail “made sense,” Lima told H&TT.
“We decided to open an online shop because we had so many requests on Instagram from shoppers asking to buy our products directly from us,” she explained. “And we’d like to sell directly to them. We already have the warehouse in place and the staff there working on our wholesale business, so adding direct to consumer is easy for us to do. It makes sense.”
Amalia Home Collection’s U.S. warehouse is located in Long Island, NY, and is stocked with the company’s vast line of upscale linen, cotton, jacquard and printed bedding and accessories lines, all made in Portugal by the parent company -- which was founded in 1922 by Lima’s great-grandfather.
Amalia Home Collection is Masters of Linen-certified and is one of only 10 companies worldwide that is certified by the Gold Seal for Egyptian Cotton.
In other news, Amalia Home Collection is participating in NY Now, August 20-23 at the Jacob K. Javits Convention Center, and will be launching several new luxury linens collections. The company will be locatd in Booth 1536.
Read the new @ Home & Textiles Today websitepage, by clicking here
Home Furnishings News
Two avenues of inviting beds allow customers to experience depth of the assortment
May 2, 2017, Allison Zisko
NEW YORK—Bloomingdale’s 59th Street flagship here has opened a newly renovated 20,774-square-foot bed and bath shop on the sixth floor.
Designed to showcase Bloomingdale’s extensive offerings in bedding from brands such as Bluebellgray, CK Modern, Frette, John Robshaw, Oake, Sferra, Sky, Sparrow & Wren and UGG, to name a few, the space features two avenues of inviting beds which allow customers to experience the depth of the assortment. The space features creamy, paneled wall backdrops complete with picture lights and artwork to showcase the bedding products on beautifully made beds.
A customer accessible “luxury linen closet” houses showcased product and anchors the outside avenue of beds, Bloomingdale’s said. At the end of the avenues there is an open skylight surrounded by spring flowers, creating an airy atmosphere which is home to Bloomingdale’s modern bedding collections as well as towel outposts in a wide range of colors, patterns, textures and brands.
Product vignettes are scattered across the shop feature products like Slip silk eyemasks, Kassatex porcelain soap dishes, Eight Mood throw pillows, Soap Rock soaps, Hudson Park wood vanity boxes and Agraria home fragrances. Bright colored Sunnylife inflatable flamingos and banana floats, picnic baskets, games and beach-themed décor fill a seasonal shopping outpost, while an adjacent home display lit by a beachy macramé chandelier features Sparrow & Wren place settings, swinging hammocks and ocean blue Le Creuset cookware to inspire summer soirees. A wall of home fragrance engages the senses through pops of colors and scents from diffusers and candles by NEST, Cire Trudon and LAFCO.
Several brands debut in the shop including Amalia, Anne De Solene, Coyuchi, DwellStudio, Eightmood, Formulary 55, Gingerlily, Jaboneria Marianella, Johanna Howard, Kevin O’Brien, Labrazel, Professor Puzzle, Slip, Sparrow & Wren, Vagabond and Yellow Leaf Hammocks.
"A skylight creates an airy atmosphere on
Amalia home Collection has presented one more time its collection at Maison & Objet Paris, from 20 to 24 January 2017.
One more time, the booth has received a large number of visits either from customers or from candidates willing to become part of this wonderful project.
Looking forward to meeting you during next issue of M&O in September...
Contact us and book a meeting!
“A Legacy of Luxury” book launch
Rolls Royce Enthusiasts’ Club, Kensington Palace, London
London, 9 December 2016
As one of the world’s most prestigious car clubs, the Rolls-Royce Enthusiasts’ Club (RREC) has thousands of devoted members around the globe. Established in 1957, the club is celebrating its diamond jubilee over the coming year and, to mark this milestone, it launched a new publication entitled A Legacy of Luxury – Celebrating the RREC’s Diamond Jubilee at the royal residence of Kensington Palace in London on Friday 9 December. The event was attended by more than 500 guests, including Rolls-Royce and Bentley owners and collectors and an array of VIPs.
Produced by leading London publisher St James’s House and written by an editorial team of experts, aficionados and tastemakers, the beautifully designed, 444-page hardback publication spotlights Rolls-Royce motor cars past and present, and delves into the stories and personalities that make the marque “the best car in the world”.
In keeping with the launch’s refined setting, a collection of Rolls-Royce and Bentley motor cars were on display at the Kensington Palace event.
In addition, to resonate with the book’s theme of luxury a carefully curated selection of high-end brands were present, enabling guests to immerse themselves in a world of luxurious tastes, products and experiences, among them the Amalia Home Collection, which represented in the event the best that is produced worldwide in terms of bed linen.
Richard Freed, Director of publisher St James’s House, said: “What better way to launch this wonderful book than with a celebration of the finer things in life? It was truly an event to remember.”
The launch event took place on 9 December between 5pm and 8pm at Kensington Palace in London.
Cecile Corral - Home Textiles Today, November 14, 2016
Portuguese lux linens company ramps up market participation, product offering.
New York – Approaching the fourth anniversary of its new venture in the U.S., Amalia Home Collection is entering 2017 with several new initiatives.
Amalia Home, which is headquartered in Portugal, opened its U.S. office three years ago here spearheaded by managing director Sara Lima. But not until this year did the company begin marketing its product and braking into retail with new partners.
"The Amalia Collection 2016 debut has been a success,” Lima told H&TT.
As she explained, the company has had its eye keenly on the North American market, and is aggressively pursing new business at retail via several efforts. This includes expanded participation in the key markets. This winter and spring, Amalia Home will show at the Las Vegas Market in January, NY Now in February, New York Home Fashions Market week in March and Maison & Objet Americas in Miami in May.
“This year, as part of our [official] launch, we participated in various trade shows because we believe they are a great opportunity to expose a new brand like ours to the USA market,” Lima said. “For us, its a great marketing investment.”
She continued: “We saw such a positive reaction and return-on-investment during our 2016 trade show schedule that we couldn’t turn down the opportunity to continue to participate in 2017. As our brand grows so will our trade show presence and presentation.”
The all-linen luxury bedding design house and manufacturer is anchored in duvets, shams and pillowcases.
But more recently, the company expanded into accessories – namely throws and dec pillows – in time for the holiday selling season.
Jacquards represent the main fabrication across categories, but the company also carries an offering of prints and embroideries. Thread-counts range from 200 percales to 430 sateens.
New for 2017, Lima said: “We are adding some feminine colors like pink, some naturals and maybe bring in some new prints. The Amalia Home Collection is committed to continue offering its customers more unique products in 2017.Over the next year we will be expanding on current concepts and introducing gorgeous new designs, some with a special feminine touch."
Among these is Flor de Sal, which is Portuguese for “Salt Flower”.
This design is made of 100% European linen, which Lima noted “is one of the first textiles ever woven for bedding,” and boasts delicate softness achieved through special washing process. It is embellished with lace treatments and is available as a duvet cover and matching shams.
Home & Textiles Today Staff - Home Textiles Today, August 1, 2016
Portuguese high-end linens company expands in U.S.
New York – As part of the launch into the U.S. market it embarked on this year, The Amalia Home Collection has returned to Las Vegas Market this week for its second season of new product introductions.
Headquartered in Portugal, the upscale bedding company manufacturers and designs traditional linens inspired by its country’s legacy in fine home textiles.
Most of the assortment is jacquard, but there are also some prints and embroideries, and fabrications center on linen qualities. Thread-counts range from 200 percales to 430 sateens.
Products include duvets, shams and pillowcases.
At Las Vegas this week and again at NY Now later this month, the company is adding a new line of throws and dec pillows to its offering, U.S. office managing director Sara Lima told H&TT.
Lima opened the company’s U.S. office here three years ago to begin the process of expanding the business into North America. Then this past January, the company began participating in the trade show circuit – Las Vegas Market and NY Now in the winter, then Maison et Objet Miami in May, and this summer Vegas and NY Now again.
This week, The Amalia Home Collection is showing in Pavilion 1, booth 3414 at Las Vegas’ World Market Center.
Textiles from Portugal showing at Atlanta Market, Las Vegas Market and NY Now
At the Atlanta Market – Amalia Home Collection, a family-owned Portuguese textiles producer now in its fourth generation, is stepping up its U.S. presence.
The company is showing its latest Made in Portugal fashion bedding this week at the Atlanta International Gift & Home Furnishings Market in Building 1, Floor 7, Booth L03. Amalia will also exhibit at Las Vegas Market in Pavillon 1, Booth 3414 and at NY Now in Booth 2262.
“The Amalia Home Collection is inspired by the very place the product is produced, and represents the landscape and people of Portugal,” said Sara Lima, who is the New York-based manager for the brand in the U.S.
The company’s new Pena duvet cover and shams feature a print suggesting blue skies and blue seas. Woven of long-staple combed cotton in a single-pick constrcution, the crisp percale includes a button closure.